Standoutt.in
When Zuckerberg started Threads, social media was dominated by Twitter.
Instead of copying, he did something crazy 👇👇
He revealed his playbook for building successful platforms like Threads, Facebook and WhatsApp.
Tech experts were shocked.
How could he share such valuable insights?
But Zuckerberg had a bigger problem:
Competing with Twitter (now X).
He needed to show he knew what he was doing.
That’s when he outlined his four-phase strategy:
PHASE 1:Â Create joy
PHASE 2:Â Ensure retention
PHASE 3:Â Scale growth
PHASE 4:Â Monetize
The first phase was crucial:
Build a product users love.
But joy wasn’t enough.
Users needed to come back regularly.
Zuckerberg pointed to ChatGPT:
Amazing, but not used daily.
Once retention was solid, growth became the focus.
No point in attracting users who wouldn’t stay.
Finally, monetization
But only after establishing a strong user base.
Threads was the perfect example.
It gained 200 million monthly users in a year.
But keeping them engaged?
That was the real challenge.
Zuckerberg’s solution:
Learn from users, adapt, and improve constantly.
The rest is still unfolding.
Threads is finding its footing in markets like India.
Will it succeed?
Only time will tell.
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Thanks for reading.
