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Varun Alagh, CEO of Honasa Consumer, recently shared how Mamaearth is addressing growth challenges caused by distribution changes.
Here’s the approach
1. Expanding Offline Reach
Mamaearth plans to add 40,000 retail outlets this year. The aim is to boost accessibility and visibility in physical stores.
2. Focusing on Tier-2 Cities
With demand rising in smaller cities, the brand is targeting new growth opportunities.
3. Strong Market Position
Mamaearth’s toxin-free products and influencer-driven marketing resonate with younger, conscious consumers. This strategy continues to strengthen brand loyalty.
Future Outlook
The D2C market in India is projected to hit $100 billion by 2025. Mamaearth is positioning itself to capture this growth while diversifying its portfolio under Honasa.
Why It Matters? Mamaearth’s adaptability shows how proactive strategies can tackle challenges and unlock opportunities.
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