Unicorn Startup Rapido and Zepto Disrupts Quick Commerce

Rapido tie-up with Zepto for quick commerce delivery

Rapido, the ride-hailing startup that recently hit unicorn status, is preparing to make its mark in the quick commerce sector.

Early discussions are underway with Zepto, a leading player in the space, and other grocery platforms such as Pincode and KPN. The goal? To leverage Rapido’s robust delivery network for fast grocery deliveries.

Partnership Discussions

  • Current Status: Conversations between Rapido and Zepto are still in early stages, with no formal agreements yet. However, with Nexus Venture Partners backing both companies, a partnership could streamline their operations.
  • Delivery Fleet Control: Zepto controls over 90% of its delivery fleet internally, a factor that could align well with Rapido’s logistics expertise.

The Quick Commerce Landscape

  • The sector is heating up, with major players like Blinkit, Swiggy Instamart, and Flipkart ‘Minutes’ battling for dominance. Rapido’s entry could escalate the competition.
  • Operational Scale: Rapido processes about 2.5 million orders daily, giving it the capacity to quickly ramp up grocery deliveries.

Financial

Rapido recently raised $200 million, bringing its valuation to $1.1 billion. This funding will likely fuel its expansion into quick commerce, boosting both its fleet and delivery capabilities.

Final Thoughts

Rapido’s move into quick commerce, coupled with potential partnerships, could reshape the industry landscape. By optimizing logistics and delivery efficiencies, Rapido could challenge the dominance of established players like Blinkit and Swiggy.

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