Standoutt.in
Ashay Bhave, founder of THAELY.
A sustainable sneaker company.
In 2017, as a design project, Ashay initially started to
creating footwear.
Plastic waste is a huge problem…
(Over 100 billion plastic bags are used annually)
He wanted to solve that.
That’s why he chose recycled waste materials for these shoes.
And Spent 2 years, developing the fabric. Then,
👉 In 2021, Thealy was BORN.
A powerful cause → A real product building.
[That’s the main spirit we need.]
LET’s discuss in-depth…
☑️ … Products
10 plastic bags + 12 plastic bottles = 1 pair of shoes (Price: Rs. 8,000)
👉 They’ve already recycled over 50k bags and 48k bottles. It’s great.
➡️ Key Features:
1- Recycled and Vegan Materials.
2- Recycled Rubber Soles.
3- Sustainable Sourcing and Transparent Supply Chain.
4- PETA Certified
5- Handcrafted and Ethical Production
6- Innovative Materials and designs are synonymous with simplicity.
☑️ … Their Mission
is to create a positive social impact by offering fair wages to waste management workers and providing financial and health-related education.
That’s really good. A Big clap 👏
☑️ … Market Analysis
Thaely is positioned in the sustainable fashion market.
This has been gaining traction due to increased consumer awareness and environmental concerns.
👉 They plan to expand into global markets like Dubai, Europe and America.
☑️ … Financial Performance
Thaely’s financial performance moderated, with operating revenue below Rs. 1 cr on 31 Mar, 2022.
👉 The company has raised $350,000 over 1 funding round.
The latest funding round was a Corporate Minority for $0.35M on May 20, 2022.
☑️ … Strategic Planning
Their unique selling proposition is being the world’s first entirely recycled and vegan footwear company.
The company has focused on product innovation, ethical production and creating a positive social impact as part of its strategic approach.
———
𝗧𝗵𝗮𝘁’𝘀 𝗶𝘁 𝗳𝗼𝗿 𝘁𝗼𝗱𝗮𝘆.
Thanks for reading.
