Gen Z Spends ₹72.28 Lakh Cr: What It Means for Businesses

India’s Generation Z, roughly 377 million strong, is becoming a powerful economic force.

A report by Snap and Boston Consulting Group (BCG) reveals that Gen Z accounts for ₹72.28 lakh crore (about $860 billion) in consumer spending, which is 43% of India’s total.

This generation is not just the largest in India’s history, but also key players in sectors like fashion, food, and consumer durables.

Their spending power is split between direct spending (currently $200 billion, expected to hit $250 billion by 2025) and influenced spending by those still dependent on their families. By 2035, Gen Z’s spending could soar to $2 trillion, meaning they will drive nearly half of India’s consumer expenditure.

Despite this, only 15% of brands actively engage with Gen Z insights, missing out on a crucial opportunity.

The report urges brands to innovate quickly, offer visually immersive experiences, and partner with influencers to connect with this influential demographic.

With Gen Z shaping India’s economic future, brands that align with their values and preferences will be best positioned for success.

—

👉 Thanks for reading.