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In Aug 2024, a Chinese game did something crazy:
It sold 18M copies in just 2 weeks 👇👇
The gaming world was shocked.
Feng Ji, the game’s creator.
Feng was a typical gaming addict.
In 2005, he quit grad school to play World of Warcraft.
By 2014, he was leading game design at Tencent.
Then Feng did something even crazier:
He quit Tencent to start his own studio.
Tencent was the biggest game company in China. Why leave?
Bec, Feng saw a bigger problem:
Mobile Games.
He hated the endless monetization. It killed the true essence of gaming.
Feng Ji wanted to create a single-player masterpiece.
That’s when he had an idea:
What if we make a AAA game based on Chinese mythology?
Everyone thought he was nuts. China didn’t make AAA games.
Thus, Black Myth: Wukong was born
Feng Ji was scared.
How could he compete with global giants on a $70M budget?
His friend Daniel Wu gave him the answer: PASSION
Wu explained that great games come from dedication, not just money.
If they poured their hearts into it, players would feel it.
The team went all in:
– They read “Journey to the West” 100+ times
– Visited countless cultural sites
– Created 1.2 billion models for the Monkey King’s armor
The rest is history.
Black Myth: Wukong was a huge success
– 10 million copies sold in 3 days
– $852 million generated in 2 weeks
– #2 highest concurrent players on Steam
Feng Ji’s crazy bet paid off.
He’s now focusing on the expansion pack.
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👉 Thanks for reading.
