Why Steve Jobs Believed Quality Was the Key to Apple’s Revival

In 1998, Apple faced bankruptcy.

Most companies would cut costs, focus on short-term survival and scramble to stay afloat.

But Steve Jobs had a different vision.

When Steve returned,

he wasn’t just aiming to turn the company around.

He believed in one thing: making the best products possible.

Jony Ive recalled,

“Our job isn’t to make money for Apple. Our job is to try and make the very best products we can.”

This focus on quality
was bold—especially when Apple was losing large amounts of money.

But instead of playing it safe, Steve doubled down on what mattered most: product excellence.

The result?

Apple transformed from a company on the brink of collapse into one of the most valuable companies in the world.


Remember Steve’s approach.

But remember that not only the best product will win, but the others are also the most important.

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Thank for reading.